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Maroc Maroc - NEWMOBILITY.NEWS - A La Une - 10/Feb 09:32

Ferrari sees the light, calling its first-born EV Luce

Ferrari’s decision to call its first fully electric production car Luce is more than a naming exercise. It is a statement of intent. Luce, Italian for ‘light’, deliberately evokes clarity, precision, and optimism rather than brute force or technological spectacle. For a brand whose mythology has long been built around sound, combustion, and mechanical drama, the name signals a philosophical pivot: Ferrari is framing electrification as a chance to redefine what purity and performance mean in the next era. Continue reading at newmobility.news.

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