As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in 2025 is predictive personalisation....
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Maroc - RWRANT.CO.ZA - A la une - 29/Jan 10:00
How Predictive Personalization Transforms Digital Marketing
As digital marketing rapidly evolves, Predictive Personalization is emerging as a game-changer for 2025. Tyrell Stevens, Media & Social Media Director at Penquin, highlights how this AI-driven approach is reshaping brand-audience connections. “Predictive Personalization leverages AI to analyse user data—browsing behaviour, purchase history, interests, and even dislikes,” Stevens explains. “This enables real-time, hyper-personalised advertising that [...]
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