MultiChoice has cut the price of the streaming version of DStv Premium, provided customers commit to a 12-month contract.
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Maroc - Daily Maverick - A La Une - 04/Sep 19:13
MULTICHOICE MASTER PLAN: DStv woos premium, high-paying customer segment with subscription price cuts
The move by MultiChoice, the owner of DStv, has not surprised market watchers. One analyst said MultiChoice has to offer inducements to retain customers in the premium segment, who ‘usually pay the big bucks’.
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