Maroc - dailynews.co.za - Travel - 11/Sep 14:10

Turkish Airlines loyalty programme bags 20 million members

In a world where travellers are always looking for deals and ways to cut costs when flying, Turkish Airlines, the airline that flies to more countries than any other, announced that it has reached 20 million members on its loyalty programme, Miles&Smiles. According to the carrier, this achievement marks 35 years of growth and innovation since the frequent-flyer programme’s inception in 1989, and demonstrates its immense popularity among travellers.Commenting on reaching 20 million Miles&Smiles members, Turkish Airlines chairperson of the board and the executive committee, Prof. Ahmet Bolat, said that their passengers are at the heart of everything they do. “Reaching 20 million members is a momentous milestone, reflecting not only our commitment to being a dynamic and authentic lifestyle brand, but also the trust and loyalty our members have shown us over the years. “We will continue enhancing our guests’ travel experience, and as we celebrate this achievement, we look forward to introducing even more innovative features and rewards to the Miles&Smiles programme in the future,” said Bolat. Turkish Airlines highlighted that its programme offers unparalleled benefits to its members, who can earn miles from flights with Turkish Airlines and Star Alliance member airlines. “Members can also earn miles through co-branded credit card expenditures and from Turkish Airlines’ programme partners across various sectors, including accommodation, tourism, car rental, and technology. “Earned miles can be redeemed for economy and business class award tickets on Turkish Airlines and Star Alliance member flights. “They can also be used for cabin upgrades, additional baggage allowance, seat selection, and many more on-board features that enhance the flight experience for members,” said the carrier.