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Maroc Maroc - IT-ONLINE.CO.ZA - A La Une - 20/Mar 08:17

Consumers start questioning GenAI in marketing

Half of US consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a new survey by Gartner. In this survey, “brands that use GenAI” refers to brands incorporating GenAI in consumer-facing messages, advertising, and content. The finding suggests that growing consumer use of GenAI does […]

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