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Maroc Maroc - IT-ONLINE.CO.ZA - A La Une - 31/Oct 09:12

Disruption, technology drive consumer behaviour

Kathy Gibson reports – The 2020s have generally been an uneasy decade, with disruption coming from many directions – and this is affecting how consumers feel about the brands they buy. Nick Coates, regional CEO of Ipsos Sub-Saharan Africa, points to a several macro forces that have influenced this disruption. They begin with societies in […]

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