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Maroc Maroc - Times of India - Top Stories - 31/Jan 23:35

Why are Super Bowl 59 ads shifting to AI commercials

The Super Bowl LIX between Kansas City Chiefs and Philadelphia Eagles will spotlight AI in advertisements, with the cost for a 30-second slot exceeding $8 million. Traditional Hollywood sectors have reduced spending due to the pandemic and strikes. Brands like Uber Eats and Bud Light are investing heavily, while AI-driven ads and celebrity presence are prominent.

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