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Maroc Maroc - Times of India - Business - 12/Jan 12:37

Falling rupee puts pressure on Air India's cost structure; international flights provide hedge: Company official

Air India's profitability is under pressure due to the falling rupee, which increases operational expenses. The airline mitigates some of this impact by pricing international flights in foreign currencies. However, rising costs and a competitive market make it challenging to increase fares, affecting profitability. Air India is adapting to this situation amidst an ambitious transformation and expansion plan.

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