Maroc - POPDIARIES.COM - A La Une - 22/Aug 14:38

This Indian Brand Emerges As The World's Strongest Food Brand!

AMUL IS WORLD'S STRONGEST BRAND Amul has been recognized as the world’s strongest food brand in Brand Finance’s Global Food & Drinks Report 2024, achieving an impressive Brand Strength Index (BSI) score of 91 out of 100, which earned it an AAA+ rating. The company’s brand value increased by 11% from 2023, reaching $3.3 billion in the latest rankings, thanks to higher scores in familiarity, consideration, and recommendation metrics. Amul shares its AAA+ brand strength rating with Hershey’s, which saw a slight 0.5% decrease in brand value to $3.9 billion, placing it second after leading the list last year. Currently, Amul dominates India’s dairy market, holding nearly 75% of the milk market, 85% of the butter market, and 66% of the cheese market.  Ajimon Francis, managing director at Brand Finance India, noted that brand strength is evaluated based on over 35 parameters, including the impact of advertising, product diversity, consumer quality perceptions, social media influence, and web traffic. Savio D’Souza, valuation director at Brand Finance, commented, “The food and beverage industry is undergoing rapid change driven by shifting consumer preferences.  While a decline in brand value is a challenge, it also offers opportunities for innovation. Brands that successfully adapt to these trends by showcasing a strong brand purpose and delivering exceptional consumer experiences will thrive in this new landscape.” In the broader market, Nestlé remains the most valuable food brand globally, valued at $20.8 billion. Lay’s has risen to the second position with a valuation of $12 billion, and in the non-alcoholic beverage sector, Coca-Cola continues to lead, followed by Pepsi in second place.