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Maroc Maroc - Times of India - Top Stories - 16/Oct 04:56

Bollywood celebs in court: Why stars fight deepfakes; personality rights explained

Bollywood stars are increasingly turning to courts for protection against a surge in deepfakes and AI-driven identity misuse. Akshay Kumar recently sought relief from the Bombay High Court, joining a growing list of celebrities like the Bachchans and Hrithik Roshan who have secured legal safeguards. These legal battles highlight the weaponization of AI, with fake trailers, fabricated endorsements, and even explicit content targeting public figures.

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