Dell admits at CES 2026 that consumers aren't buying PCs for AI features, finding them confusing rather than helpful. The company learned that...

The past two years have seen a rebranding of Windows PCs as AI PCs or Copilot+ PCs because Microsoft believes artificial intelligence (AI) is the...

The past two years have seen a rebranding of Windows PCs as AI PCs or Copilot+ PCs because Microsoft believes artificial intelligence (AI) is the...

Holy whiplash. Dell is reviving the XPS laptop brand just a year after replacing it with the "Dell Premium" line. As part of its un-rebranding, the...

The updated premium range focuses on refined industrial design, lighter builds and changes to interfaces and displays.

The updated premium range focuses on refined industrial design, lighter builds and changes to interfaces and displays.

Dell Technologies reversed its AI-first marketing strategy at CES 2026 after concluding that consumers show little interest in purchasing computers...

Dell Technologies reversed its AI-first marketing strategy at CES 2026 after concluding that consumers show little interest in purchasing computers...

XPS is back!  After a year in the wilderness, the much-loved Dell XPS branding is making a return in 2026 and is here to stay permanently...

[ad_1] Dell is set to revive the XPS name at CES 2026 after testing the waters with its Dell Premium range in 2025, signalling a possible return to a...