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  - GREEKREPORTER.COM - A La Une - 09/09/2024 18:00

Brand Building in Ancient Greece

Ancient Greece built brands that rival any modern corporation. From grand statues to copy-like histories that still capture audiences, ancient Greeks knew how to sell. In essence, it was all about control—control of how they were seen, who they were remembered as, and how far their influence stretched. Greek elites achieved this by harnessing visual, […]

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