Players and officials from the recently established national U16 boys team paid a visit to Ghana Football Association (GFA) President Kurt Okraku...
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Maroc - GHANASOCCERNET.COM - A la Une - 29/Apr 22:21
Ghana FA boss Kurt Okraku charges Premier League clubs to invest in Youtube for income generation
The President of the Ghana Football Association, Mr. Kurt Edwin Simeon-Okraku, has urged the Ghana Premier League (GPL) clubs to adopt and utilize new media as a means for enhancing their incomes.President Okraku admonished all 18 Premier league clubs to specifically latch onto the social networking site, YouTube, as a means of generating and increasing revenue through digital mobilization.In describing a pathway for Premier League clubs to generate additional revenue, President Okraku urged them to invest heavily in content creation which will ultimately yield financial benefits for the top-flight teams via the Youtube platform.In describing a study that he conducted, President Okraku set out to find out how Ghanaian clubs are taking advantage of social media to reach and improve engagement with their fanbases; he also looked at the practical ways in which the clubs could crucially benefit financially through personalized digital experiences for the supporters."In the past few days, I have had to think about how we can tell our stories better using very cost effective but reliable mediums. So I decided to conduct a research to know how our GPL clubs are making good use of new media platforms," President Okraku stated in a...
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