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Maroc Maroc - TRADESECURELY.CA - A La Une - 07/Jan 19:12

So You Are Exporting. Do Your KPIs Measure Up?

For Canadian exporters, traditional financial measures like profit, revenue, sales, cash flow, and access to financing are crucial for assessing success. However, these metrics alone don’t fully capture a company’s achievements or challenges. By using Key Performance Indicators (KPIs), exporters can gain a deeper, more nuanced understanding of their business’s growth, obstacles, and potential for

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