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Maroc Maroc - FACTPATROL.COM - A La Une - 03/Jul 10:29

Which Fashion Brands Are Most in Tune With Their Customers?

In the past, fashion brands could tightly control their perception with carefully managed public relations and marketing campaigns. Today, a brand’s image is largely in the hands of consumers who augment, challenge and reframe a brand’s narrative in real time online. This presents an opportunity for growth if customers mirror the communications of the brand […]

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