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Maroc Maroc - FINANCIALPOST.COM - A La Une - 04/Sep 16:21

Marseille fans dispirited by their beloved liqueur brand signing deal with rival PSG

Marseille has long been associated with the French liqueur called pastis. So when Pernod Ricard, the French liquor group best known for the anise-flavored aperitif, announced a new commercial partnership with Marseille’s soccer archrival PSG this week, it left a bad taste in the mouths of Marseille fans. The hashtag #boycottPernodRicard spread on social media […]

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