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Maroc Maroc - BRANDCRUNCH.COM.NG - A La Une - 21/Aug 23:10

The Challenge of Delivering Value to Consumers in Nigeria’s Volatile Economy

  According to the latest data from NielsenlQ, the FMCG market experienced a 2.6percent decline in transactions in 2023, followed by a further 2.9 percent drop in 2024. “Consumers are feeling the pinch as they pay more for less, with volumes decreasing by 4 percent in 2023 and a staggering 17.4percent in 2024. This stark […]

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