Maroc - TIMBERBIZ.COM.AU - A La Une - 10/Sep 23:54

Papira by Stora cushions the load

Stora Enso has teamed up with Enkei, providing recyclable packaging materials to protect their sustainable design pieces, made from discarded materials. Source: Timberbiz Swedish startup Enkei needed to find a smart and sustainable packaging solution to protect handcrafted designer table lamps without compromising on sustainability, safety or aesthetics. Packed and protected in a combination of corrugated board and the cushioning material Papira by Stora Enso – both materials made by Stora Enso – the lamps can now safely make their way to customers all over the world. “We have extremely high requirements when it comes to sustainability. At the same time, we strive to make the sustainable alternative attractive, and that is why high-quality design is so important to us. We wanted to find a packaging solution that safely protected the lamp, was aesthetically pleasing, and left a low climate footprint,” said Lovisa Sunnerholm, CEO at Enkei. Papira is a bio-based and biodegradable foam made of wood fibres that are sourced from sustainably managed forests. It is fully recyclable within standard paper and board recycling and has high shock-absorbing qualities, ensuring superior protection for delicate items like the Reminder lamp. Stora Enso believes that everything made from fossil-based materials today can be made from a tree tomorrow. Working with sustainable initiatives like Enkei is perfect for Stora Enso as we are working on scaling Papira from pilot to industrial production. There is much to learn from other pioneers, and we need this kind of collaboration for our iterative process. “Collaboration is such an important part of our innovation process. We can only replace fossil-based materials and establish Papira on the market if we offer solutions that our customers need and want. With collaborations like this, we can prove that our product fulfills customer requirements. And then of course, one gets a lot of energy and inspiration from collaborating with other parties,” said Julia Broszat, Solutions Development Specialist at Stora Enso.