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Maroc Maroc - THE-EUROPEAN.EU - A La Une - 12/08/2024 09:00

Taking the risk out of BOP ventures

Despite growing demand, base-of-the-pyramid entrepreneurship is witnessing a lack of support, say Stephan Manning and Stanislav Vavilov, who examine how and why this must change Entrepreneurs who operate in emerging economies often find that they need to go all around the world to secure support for their new ventures. For example, Betty Ikalany, a successful […]

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