For most Americans, Super Bowl 59 takes place for a few hours on Feb. 9. For advertisers, building buzz for the event starts long before the Big Game....

The Super Bowl LIX between Kansas City Chiefs and Philadelphia Eagles will spotlight AI in advertisements, with the cost for a 30-second slot...

The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad...

Chiefs vs. Eagles, again. The Super Bowl LIX matchup is set and it's one that should feel familiar: The Kansas City Chiefs will face-off with the...

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the...

Brands such as Budweiser, Pepsi, Frito-Lay, Taco Bell and Uber Eats will vie to win over the more than 120 million viewers in the US who are expected...

Ronald Reagan’s presidential library has an 11-minute video of him practicing a coin toss before he went live for Super Bowl XIX in 1985.

CBS has set Nate Burleson and Daniela Ruah as the co-hosts of Super Bowl Greatest Commercials: Funniest of All-Time. The interactive special is set to...

The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers.

There was a time when most Super Bowl commercials didn't feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only...