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Maroc Maroc - ADWEEK.COM - A la une - 18/Jun 13:00

Subscription Platform Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls

Subscription technology platform Zuora has acquired artificial intelligence firm Sub(x), the company announced today. According to CEO Tien Tzuo, this tie-up will enable Zuora to use AI to enhance its paywall offering. The financial details of the transaction were not disclosed. Sub(x)'s 10-person staff will join Zuora as part of the deal, which is expected...

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