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Maroc Maroc - DIGIDAY.COM - 24/Jun 04:01

Why the ‘year of gaming’ might be the ad industry’s next ‘year of mobile’

The fact that the much-anticipated “year of gaming” hasn’t happened yet is not necessarily a harbinger of doom for the gaming industry and its advertising dreams. Much like how mobile is now a standard advertising channel despite the lack of an agreed-upon “year of mobile,” the hype surrounding the concept of a “year of gaming” could simply fade away as gaming becomes a default method for individuals to socialize online and access digital content.

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