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Maroc Maroc - ADWEEK.COM - A la une - 21/Jun 17:46

Human Creativity Fends Off Gen AI in Cannes Jury Rooms

CANNES, France--For the second year running, generative artificial intelligence (gen AI) was the hottest topic among the 15,000 delegates at Cannes Lions. However, in jury rooms, judges remained underwhelmed by the creative application of the technology. When asked during a press conference just how much discussion around AI had taken place in the jury room...

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