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Maroc Maroc - ADWEEK.COM - A la une - 26/Jun 11:00

Verizon Reveals a Significant Brand Overhaul. CMO Leslie Berland Dishes on the Strategy Behind It

Cannes, France--The data will set you free. When Verizon announced that Leslie Berland was joining as CMO in December of 2023, CEO Hans Vestberg called the moment a "transformative time" for the industry. At the time, Berland didn't know yet what that would mean for Verizon's brand, but quickly the data showed Verizon needed a...

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