Al Michaels, whose call of the U.S. hockey team’s Olympics upset over the USSR is a sports broadcasting milestone, will deliver AI-enhanced...
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How do you make sure the biggest sports event of the year is also the biggest media event of the year? Bring on the branded content, Gen Z-friendly streaming series and generative AI. Those are the fresh ingredients NBCUniversal is mixing into its coverage of the 2024 Olympic Games, unfolding in Paris from July 26...
Al Michaels, whose call of the U.S. hockey team’s Olympics upset over the USSR is a sports broadcasting milestone, will deliver AI-enhanced...
In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some...
US media giant NBCUniversal on Wednesday announced that it will use the AI version of a legendary sports broadcaster to narrate personalized daily...
While the broadcaster knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV.
Leanne Wong is heading to her second Olympics on behalf of the Orange and Blue.
Nigeria's Super Falcons group opponent at the Paris Olympic games, Japan, will take on Black Queens or Ghana in a friendly game. The game is billed...
Organizers of the LA28 Olympic and Paralympic Games on Friday unveiled its first batch of updates to its venue plan for the 2028 Summer Games in Los...
2024 is witnessing a remarkable shift in the landscape of generative AI. While cloud-based models like GPT-4 continue to evolve, running powerful...
Brands with smaller budgets now have a run at the Games. What does that mean for its premium status?
The Honourable Minister of Sports Development, Senator John Owan Enoh, has urged Nigerian athletes to treat the upcoming African Championship in...