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Maroc Maroc - DIGIDAY.COM - 08/Aug 04:01

Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming

The expansion of one of the winningest competitive gaming teams into the agency business reflects the ongoing rise of the esports industry’s holding company model. In addition to G2, esports companies such as GameSquare and Enthusiast Gaming have actively worked to expand their appeal to marketers far beyond competitive gaming in recent years.

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