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Maroc Maroc - ADWEEK.COM - A la une - 05/Aug 19:35

We’re Entering a New Era of Sustainability Marketing

Everything that fell under corporate social responsibility was every company's darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands are increasingly defending, scaling back or even canceling their ESG programs and platforms. Why? For one, too many made unrealistic promises--but it's also...

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