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Maroc Maroc - DIGIDAY.COM - 06/Aug 04:01

How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace

In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms.

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