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Maroc Maroc - ADWEEK.COM - A la une - 14/Aug 21:09

Meta Is Making a Major Change to Its Algorithm Around Conversions

Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase advertisers' trust in the fidelity of Meta's ad systems, ADWEEK has learned. The change affects conversion campaigns, such as when a marketer wants...

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