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Maroc Maroc - DIGIDAY.COM - 02/Sep 04:01

Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms

X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too.

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