X

Vous n'êtes pas connecté

Maroc Maroc - ADWEEK.COM - A la une - 03/Sep 18:04

Agencies Continue to Receive Perks From Media Owners That Aren’t Disclosed to Clients

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is...

Articles similaires

Agencies Continue to Receive Perks From Media Owners That Aren’t Disclosed to Clients

adweek.com - 03/Sep 18:04

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...

Sorry! Image not available at this time

UK watchdog slams Google digital advertising

newsdelivers.com - 06/Sep 15:18

LONDON — Google was slammed by a British regulator Friday, saying the company was using its dominance in digital advertising to stifle competition...

Sorry! Image not available at this time

UK watchdog slams Google digital advertising

newsdelivers.com - 06/Sep 15:18

LONDON — Google was slammed by a British regulator Friday, saying the company was using its dominance in digital advertising to stifle competition...

Sorry! Image not available at this time

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’

digiday.com - 11/Sep 04:01

In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers...

Sorry! Image not available at this time

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’

digiday.com - 11/Sep 04:01

In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers...

Exclusive: Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP

adweek.com - 04/Sep 15:00

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. "After a comprehensive advertising agency review for...

Sorry! Image not available at this time

Attention metrics step forward in guidelines — as their value is questioned

digiday.com - 04/Sep 04:01

The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of...

Outside Interactive Acquires MapMyFitness, Launches Social Platform

adweek.com - 03/Sep 15:05

The outdoor media company Outside Interactive Inc. acquired the fitness tracking app MapMyFitness from Under Armour on Friday, Outside Interactive...

Rent increases in smaller markets outweigh declines in big cities in August: report

innisfiltoday.ca - 10/Sep 17:35

TORONTO — A new report says August rental rates fell in some of Canada's largest and priciest markets to continue a months-long trend while prices...

Rent increases in smaller markets outweigh declines in big cities in August: report

innisfiltoday.ca - 10/Sep 17:35

TORONTO — A new report says August rental rates fell in some of Canada's largest and priciest markets to continue a months-long trend while prices...