Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...
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Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is...
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...
LONDON — Google was slammed by a British regulator Friday, saying the company was using its dominance in digital advertising to stifle competition...
LONDON — Google was slammed by a British regulator Friday, saying the company was using its dominance in digital advertising to stifle competition...
In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers...
In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers...
ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. "After a comprehensive advertising agency review for...
The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of...
The outdoor media company Outside Interactive Inc. acquired the fitness tracking app MapMyFitness from Under Armour on Friday, Outside Interactive...
TORONTO — A new report says August rental rates fell in some of Canada's largest and priciest markets to continue a months-long trend while prices...
TORONTO — A new report says August rental rates fell in some of Canada's largest and priciest markets to continue a months-long trend while prices...