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Maroc Maroc - ADWEEK.COM - A la une - 18/Sep 12:30

The ‘Jefas’ Behind Pepsi’s Latina-Owned Business Movement

A jefa (a Latina boss or business owner) faces challenges similar to other entrepreneurs: Access to capital, business-building resources, profitability, etc. But rarely do other entrepreneurs enter a meeting with a supplier who asks, 'So when is your husband arriving?' These are the stories that resonated with two of the 'jefas' behind PepsiCo's Jefa-Owned campaign...

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