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Maroc Maroc - ADWEEK.COM - A la une - 19/Dec 14:23

Sunbeam Signs Multi-Year Deal with Nielsen

Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam's Boston and Miami stations WHDH and WSVN. The expanded agreement also includes Nielsen's Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics. "We are pleased with our Nielsen renewal agreement...

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