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Maroc Maroc - NEWMOBILITY.NEWS - A La Une - 18/Jun 05:52

Lancia’s strategic European relaunch starts in Belgium

Lancia’s unexpected European comeback starts in Belgium and Luxembourg, where the famous Italian brand strategically relaunched itself in six dealerships. This marks the beginning of the brand’s ambitious ten-year plan, which aims to re-establish the brand in the European premium segment. The opening of six new showrooms took place over the weekend. The newly opened Lancia showrooms are in Aartselaar, Overijse, Kortrijk, Ghent, Charleroi, and Bertrange, Luxembourg. Continue reading at newmobility.news.

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