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Maroc Maroc - NEWMOBILITY.NEWS - A La Une - 16/Aug 08:23

Punctual tweets NMBS/SNCB reduce complaints by quarter

Complaining on social media about poor service? They know all about that at the Belgian public railroad company NMBS/SNCB, plagued as it is by the many delayed and canceled trains. Yet NMBS’s communication strategy on X, formerly Twitter, has significantly reduced the number of complaint tweets, according to the doctoral research of administrative scientist Steven De Vadder (UAntwerpen). Continue reading at newmobility.news.

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