The Duchess has been challenged over trademark conflicts.

Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives. The name was rejected as...

The Duchess of Sussex has used an Instagram post to relaunch her lifestyle brand.

The Duchess of Sussex has used an Instagram post to relaunch her lifestyle brand.

Meghan Markle is making last-minute changes to her highly anticipated lifestyle brand, formerly known as American Riviera Orchard. In what appears to...

Meghan Markle faces controversy as her rebranded 'As Ever' business name matches a small New York vintage clothing company. Additionally, the logo...

Goodbye, American Riviera Orchard. Meghan, the Duchess of Sussex, has rebranded her new company to As Ever, just weeks after restarting her social...

Meghan Markle has rebranded her lifestyle company from 'American Riviera Orchard' to 'As Ever'. Her new cooking, gardening, and lifestyle show 'With...