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Maroc Maroc - IT-ONLINE.CO.ZA - A La Une - 20/Feb 08:53

Marketing organisations lag in GenAI adoption

Twenty-seven percent of chief marketing officers (CMOs) report that their marketing organisation has limited or no GenAI adoption in marketing campaigns, according to a survey by Gartner. A survey of 418 marketing leaders conducted in July through September 2024 found that while some organisations have adopted AI at a rapid pace, some organisations have yet […]

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