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Maroc Maroc - IT-ONLINE.CO.ZA - A La Une - 27/Mar 08:38

Younger shoppers embrace social media spending

Gen Z is fueling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce’s latest Connected Shoppers Report. The future of retail hinges on capturing the market for Gen Z, a demographic born between the mid-to-late 1990s and early 2010s that is expected to […]

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