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Maroc Maroc - BUSINESSMIRROR.COM.PH - A La Une - 01/Nov 16:00

‘Influencers’ then and now

Times have changed. Being an “influencer” is the new cool career to aspire for, followed by “content creator.” Seeking to leverage the influence of online popularity to achieve celebrity status and financial success, “influencers” are emerging across diverse platforms in the social media sphere. In our village, I know a female food vlogger who now calls herself an “influencer.” She now behaves like a celebrity. As a mutual acquaintance has noted acidly: “Nag comment lang tungkol sa isang bote ng suka, ngayon kumikita na. Di na maabot.”

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