In a world where urban jungles dominate the narrative of wealth accumulation, a picturesque village in India is challenging the conventional...
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Maroc - Times of India - Business - 07/Aug 00:44
Small buys & small towns drive fashion business
Smaller urban centers and rural regions in India have been the driving forces behind the $130-billion lifestyle market, primarily led by the fashion segment. Online platforms have played a critical role in democratizing access, with about 50% of over 175 million e-shoppers from households with annual incomes below Rs 10 lakh.
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