Cricket rights in India face uncertainty post Disney-Viacom18 merger, with experts predicting reduced valuations and fewer competitive bidders ahead.
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Disney and Reliance have made concessions to gain antitrust approval for their $8.5-billion media merger, offering not to hike advertisement rates unreasonably. However, they declined to sell cricket broadcast rights, which are crucial to the deal. Despite this, they aim to create India's largest entertainment player, challenging Sony, Netflix, and Amazon.
Cricket rights in India face uncertainty post Disney-Viacom18 merger, with experts predicting reduced valuations and fewer competitive bidders ahead.
The deal aims to create India's largest entertainment company which will dominate the advertising market.
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