The landscape of sales development is undergoing a transformation, powered by artificial intelligence that's redefining how businesses connect with...

Goher Ali Rizvi, Marketing Manager, ITQAN Al Khaleej, Digital Okta and ATC, writes about the role of specialized media and events agencies in IT...

Amy Brown, a former healthcare executive, founded Authenticx in 2018 to help healthcare organizations unlock the potential of customer interaction...

 Africa’s fastest-growing financial institution, Moniepoint Inc has successfully raised US$110 million in equity financing, to power the dreams of...

As we accelerate ahead of Industry 4.0, digital transformation reshapes businesses at an unprecedented level.  Today, organizations face high...

Just as generative AI continues to open opportunities for businesses in Africa to change customer experiences and increase revenue, the benefits for...

Today’s business landscape is arguably more competitive and complex than ever before: Customer expectations are at an all-time high and businesses...

In the digital age, where competition is fierce and online visibility is paramount, businesses must leverage effective strategies to stand out. Search...

Generative AI (GenAI) is reshaping customer engagement in ways previously unimaginable. While it’s still early in its adoption, measurable business...

In today’s business landscape, customer relationship management (CRM) systems have become essential tools for organizations aiming to enhance...