Amazon is starting to plug ads into generative AI. Sponsored ads--Amazon's core search ad format--could start appearing in placements for Rufus,...
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Maroc - UNITE.AI - A La Une - 20/Aug 15:59
Exploring Amazon’s New AI Chatbot: How Rufus is Changing the Shopping Experience
In the fast-paced world of e-commerce, staying ahead of the curve means constantly innovating. Amazon has always been at the forefront of integrating cutting-edge technology to enhance customer experiences. Amazon's use of Artificial Intelligence (AI) has set industry standards, from automated warehouses to personalized recommendations. Their latest innovation is Rufus, a generative AI-powered chatbot designed […] The post Exploring Amazon’s New AI Chatbot: How Rufus is Changing the Shopping Experience appeared first on Unite.AI.
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