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Maroc Maroc - TRAVELINDUSTRYTODAY.COM - A La Une - 08/Jul 22:40

PAY FOR PLAY: Copenhagen incentivizes tourists for sustainable actions

As Amsterdam limits cruise ships (see story below) and Barcelonians squirt water at tourists while shouting “go home,” Copenhagen is introducing a novel approach to tackling sustainable tourism: paying tourists to do it. “CopenPay” rewards visitors’ climate-friendly actions – like cycling, participating in clean-up efforts, or volunteering at an urban farm – into currency to be used for cultural experiences in the city.

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