Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls...
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Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter. Claritas is a customer segmentation business that lets marketers buy audiences according to different demographics and attributes. It has been operating since 1961, segmenting audiences into categories like "Country Squires" and "Upper Crust." The company...
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls...
How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? Discuss with the help...
Egyptian superstar Amr Diab is preparing to perform a concert as part of the New Alamein Festival, in its second session which began on July 11. The...
A second doctor has been hired at an understaffed doctors clinic in Lower Hutt, which has had to rely on mostly virtual consults to accommodate its...
1.Short-form video Content is on the rise Instagram Reels and YouTube Shorts are also key players in the short-form video trend. These platforms have...
1.Short-form video Content is on the rise Instagram Reels and YouTube Shorts are also key players in the short-form video trend. These platforms have...
A significant 64% of customers would prefer that companies didn’t use artificial intelligence (AI) in their customer service, according to a survey...
A court has ruled the union representing long-haul pilots working for Qantas was not unreasonable in blocking the airline's request to pursue external...
Royal Media Services Limited is the largest electronic Media House in Kenya. Home to the most popular television and radio channels according to...