Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...
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At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each other. As Omnicom moves to acquire Interpublic Group (IPG), the two are undoubtedly facing off in various ongoing media and creative reviews--in which case, do they precede as enemies or friends? It...
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...
Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger...
Omincom is reportedly in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services...
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in...
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in...
If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue.
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they...
How Omnicom’s proposed acquisition of IPG keeps marketers guessing.