X

Vous n'êtes pas connecté

Maroc Maroc - ADWEEK.COM - A la une - 11/Dec 17:02

The Creative Agencies to Watch in the Omnicom-IPG Merger

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. The new company will be called Omnicom, and leadership anticipates it...

Articles similaires

The Creative Agencies to Watch in the Omnicom-IPG Merger

adweek.com - 11/Dec 17:02

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...

How the Omnicom and IPG Merger Could Reshape the TV Ad Marketplace

adweek.com - 10/Dec 19:13

Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger...

Omnicom and IPG CEOs Earned Much More Than Their Rivals Last Year

adweek.com - 10/Dec 19:00

Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they...

Deutsch Elevates Four Department Leaders to its C-Suite

adweek.com - 13/Dec 14:00

Amidst the news of Omnicom Group and Interpublic Group's (IPG) merger, IPG agency Deutsch announced it is promoting four department leaders to its...

Omnicom and Interpublic to Merge, Creating Ad Agency Giant

the new york times - 09/Dec 21:10

If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue.

Report: Omnicom and IPG in Advanced Merger Talks

adweek.com - 08/Dec 22:36

Omincom is reportedly in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services...

Strange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches

adweek.com - 13/Dec 14:17

At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each...

Sorry! Image not available at this time

Marketing Briefing: The case for and against Omnicom acquiring IPG

digiday.com - 10/Dec 05:01

The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in...

Sorry! Image not available at this time

What does the Omnicom-IPG deal mean for marketing pitches and reviews?

digiday.com - 13/Dec 05:01

Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.

What the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients

adweek.com - 11/Dec 17:40

The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in...