Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...
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Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. The new company will be called Omnicom, and leadership anticipates it...
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger...
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they...
Amidst the news of Omnicom Group and Interpublic Group's (IPG) merger, IPG agency Deutsch announced it is promoting four department leaders to its...
If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue.
Omincom is reportedly in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services...
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each...
The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in...
Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in...