Adam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a...
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As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had). But marketers, agencies and publishers have grown increasingly suspicious of the traditional ad verification...
Adam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a...
Adam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a...
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players.
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to...
Google returns to court to face allegations from the US Justice Department that it manipulates the display advertising market worth $677 billion. The...
Google returns to court to face allegations from the US Justice Department that it manipulates the display advertising market worth $677 billion. The...
The UK's Competition and Markets Authority (CMA) has provisionally determined that Google abused its dominant position in digital advertising by...
LONDON — Google was slammed by a British regulator Friday, saying the company was using its dominance in digital advertising to stifle competition...