Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy...

Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they...

If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue.

Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger...

The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in...

At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each...

The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in...

The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in...

Omnicom CEO John Wren and IPG CEO Philippe Krakowsky said the plan is to pool resources for bigger AI investments.